Lingna Belle, Duffy nedzimwe nyeredzi dzeShanghai Disney dzakaonekwa pachiratidziro chikuru muChunxi Road, Chengdu. Zvidhori zvakamira pazvinoyangarara uye zvakazunguzirwa, uye panguva ino vateereri vaigona kunzwa zvakanyanya kuswedera - sekunge vari kukupuruzira iwe kupfuura miganhu yechidzitiro.
Ndakamira pamberi peichi chidzitiro chihombe chakaita L, zvaive zvakaoma kuti usamire, kuona uye kutora mifananidzo. Kwete Lingna Belle chete, asiwo giant panda, iyo inomiririra maitiro eguta rino, yakaonekwa pahwindo guru nguva pfupi yapfuura. "Inoratidzika kunge yakasununguka." Vanhu vazhinji vakatarisa pachiratidziro vakamirira, kungoona iyi yakashama-yeye 3D vhidhiyo inodarika masekonzi gumi.
Magirazi-emahara e3D masikirini makuru ari kutumbuka pasi rese.
Beijing Sanlitun Taikoo Li, Hangzhou Hubin, Wuhan Tiandi, Guangzhou Tianhe Road… Munzvimbo dzakawanda dzemabhizimisi dzemaguta, masikirini makuru e3D emazana kana kunyange zviuru zvemaskweya metres ave nzvimbo dzekutsvaga vanhu vane mukurumbira paInternet. Kwete chete mumaguta ekutanga-nechipiri-tier, akawanda uye akawanda e-3D makuru skrini ari kumhara mumaguta echitatu-tier uye akaderera, akadai seGuangyuan, Sichuan, Xianyang, Shaanxi, Chenzhou, Hunan, Chizhou, Anhui, nezvimwewo, uye masirogani avo zvakare "sekirini yekutanga" ine akasiyana qualifiers, achiratidza hunhu hwenzvimbo dzemaguta.
Zvinoenderana neshumo yekutsvagisa kubva kuZheshang Securities Research Institute, parizvino kune angangoita makumi matatu-emahara magirazi e30D masikirini makuru ari kushanda mumusika weChina. Kukurumbira kwakamwe kamwe kwemasikirini makuru akadaro hakuna chimwe chinhu kunze kwemugumisiro wekusimudzirwa kwekutengeserana uye kukurudzirwa kwemitemo.
Ko iyo yechokwadi yekuona maitiro ekushama-ziso 3D inowanikwa sei?
Mahombe hombe nemadinosaurs anosvetuka kubva pachiratidziro, kana mabhodhoro makuru ezvinwiwa anobhururuka pamberi pako, kana zvidhori zvakazara nehunyanzvi zvinodyidzana nevateereri pachiratidziro chikuru. Chinhu chikuru chekushama-ziso 3D hombe skrini ndeye "inonyudza" chiitiko, ndiko kuti, iwe unogona kuona iyo 3D yekuona maitiro pasina kupfeka magirazi kana zvimwe zvishandiso.
Muchidimbu, mhedzisiro yekuona yekushama-ziso 3D inogadzirwa nekukanganisa kweziso remunhu, uye chimiro chebasa chinoshandurwa kuburikidza nemaonero musimboti, nekudaro kugadzira pfungwa yenzvimbo uye matatu-dimensionality.
Kiyi yekuzadzikiswa kwayo iri muchiratidziro. Iwo akati wandei masikirini akave macherechedzo anenge ese akaumbwa 90 ° akapetwa nzvimbo pamakona akasiyana - ingave iyo skrini yeGonglian Building muHangzhou Hubin, iyo hombe skrini yeChunxi Road muChengdu, kana iyo hombe skrini yeTaikoo Li. muSanlitun, Beijing, iyo hombe yakaita L-yakaita sekona yekona ndiyo yakanakisa yekuona kutungamira kune yakashama-ziso 3D. Kazhinji kutaura, ma arc angles anoshanda zvirinani pane akapetwa makona pamajoini echidzitiro. Iyo yakakwira kujeka kweiyo LED skrini pachayo (semuenzaniso, kana yakakwidziridzwa kusvika ku4K kana 8K skrini) uye yakakura nzvimbo (yakakura masikirini mahombe anowanzo mazana kana kunyange zviuru zvemamita emamita), zvinonyanya kuona zvakashama- ziso 3D mhedzisiro ichave.
Asi izvi hazvireve kuti mhedzisiro yakadaro inogona kuwanikwa nekungokopa vhidhiyo yezvinhu zveyakajairika skrini hombe.
"Kutaura zvazviri, skrini inongova chikamu chimwe chete. Mavhidhiyo ane zvakanakanaked-eye 3Dmhedzisiro inenge yese inoda zvakakosha zvedhijitari kuti zvienderane. ” Muridzi wezvivakwa munzvimbo yebhizinesi reBeijing akaudza Jiemian News. Kazhinji, kana vashambadziri vaine chido chekuisa a3D yakakura skrini, ivo vanozopawo yakakosha dhijitari agency. Paunenge uchipfura, kamera-yepamusoro-tsanangudzo inodiwa kuti ive nechokwadi chekujeka uye kuzara kwemavara kwemufananidzo, uye kudzika, maonero uye mamwe maparamita emufananidzo anogadziriswa kuburikidza nemashure-kugadzirisa kuti aratidze yakashama-ziso 3D maitiro.
Semuenzaniso, mhando yemhando yepamusoro LOEWE yakaparura kushambadzira kwe "Howl's Moving Castle" mumaguta anosanganisira London, Dubai, Beijing, Shanghai, Kuala Lumpur, nezvimwewo gore rino, ichiratidzira yakashama-ziso 3D maitiro. OUTPUT, iyo yedhijitari yekugadzira yedhijitari firimu, yakataura kuti maitiro ekugadzira ndeyekusimudzira mafirimu eGhibli kubva pamaoko-akapendi maviri-dimensional animation kusvika matatu-dimensional CG ekuona maitiro. Uye kana iwe ukacherekedza zvakawanda zvemukati zvedhijitari, uchaona kuti kuitira kuti uratidze zviri nani pfungwa yemativi matatu, "furemu" ichagadzirwa mumufananidzo, kuitira kuti zvinhu zvepikicha senge mavara uye mabhegi emaoko anogona kutyora miganhu zviri nani. uye kuva nemanzwiro e "kubhururuka kunze".
Kana iwe uchida kukwezva vanhu kuti vatore mafoto uye vatarise mukati, nguva yekuburitswa ndiyo chinhu chekufunga nezvacho.
Gore rakapera, katsi hombe ye<em>calico pahwindo hombe mumugwagwa une vanhu vakawanda muShinjuku, Tokyo, Japan, yakambova nyeredzi pasocial network. YUNIKA, mushandisi weizvihombe 3D advertising screen, iyo yakareba mamita 8 uye yakafara mamita 19, vakati kune rumwe rutivi, vanoda kugadzira sampuli kuratidza vashambadziri, uye kune rumwe rutivi, vanotarisira kukwezva vapfuuri kuti vatarise uye kuisa pasocial network. , nokudaro zvichikwezva mamwe misoro uye traffic yevatengi.
Fujinuma Yoshitsugu, uyo anoona nezvekutengeswa kwemashambadziro pakambani iyi, akati mavhidhiyo ekitsi akatanga aitambwa zvisina tsarukano, asi vamwe vanhu vakati zviziviso zvakapedzwa vachangotanga kutora bhaisikopo, saka mutambi wacho akatanga kuaridza mukati menguva ina. ye0, 15, 30 uye 45 maminitsi paawa, nenguva yemaminitsi maviri nehafu. Nekudaro, zano rekutamba rakakosha ads riri mukusarongeka - kana vanhu vasingazive kuti kitsi dzichaonekwa rinhi, vanozonyanya kutarisisa kune hombe skrini.
Ndiani ari kushandisa 3D hombe skrini?
Sezvauri kuona akasiyana Mitambo yeAsia mavhidhiyo ekusimudzira mumigwagwa yebhizimusi redunhu reHangzhou, senge mascots matatu "ari kubhururuka" akananga kune vateereri pa 3D hombe skrini padivi pegungwa, chikamu chikuru chezvirikuridzwa pa 3D yekunze. hombe skrini ndeyekushambadza kwakasiyana-siyana kwevashandi vehurumende uye mavhidhiyo ekuparadzira ehurumende.
Izvi zvinokonzerwawo nemitemo yehutungamiri yekushambadzira kwekunze mumaguta akasiyana-siyana. Tichitora Beijing semuenzaniso, chikamu chekushambadzira kwevashandi vehurumende chinodarika 25%. Maguta akaita seHangzhou neWenzhou anoti huwandu hwezviziviso zvevashandi vehurumende hahufanire kunge huri pasi pe25%.
Kuitwa kwe3D masikirini makurumumaguta akawanda hazviparadzanisiki kubva mukusimudzirwa kwemitemo.
Muna Ndira 2022, Bazi reIndasitiri neRuzivo rweTekinoroji, Dhipatimendi reCentral Propaganda nemamwe madhipatimendi matanhatu vakabatana vakatanga chiitiko che "Mazana Maguta uye Zviuru zveZviuru", zvichitungamirwa nemapurojekiti ekuratidzira, kuvaka kana kutungamira shanduko yezviratidziro zvakakura kuita 4K. / 8K yekupedzisira-yepamusoro-tsanangudzo hombe skrini. Iyo yenzvimbo uye yeInternet mukurumbira hunhu hwe3D hombe skrini iri kuwedzera kusimba nekusimba. Senzvimbo yeruzhinji yehunyanzvi, chiratidzo chekuvandudzwa kwemadhorobha uye simba. Icho zvakare chikamu chakakosha chekushambadzira kwemadhorobha uye kusimudzira kushanya kwetsika mushure mekuwedzera kwekuyerera kwevatakuri munzvimbo dzakasiyana siyana munguva yedenda.
Ehe, kushanda kweiyo 3D hombe skrini inodawo kuti ive nemutengo wekutengesa.
Kazhinji maitiro ayo anoshanda akafanana kune mamwe kushambadzira kwekunze. Iyo kambani inoshanda inotenga yakakodzera nzvimbo yekushambadzira kuburikidza nekuzvivakira kana agency, uye yobva yatengesa nzvimbo yekushambadzira kumakambani ekushambadza kana vashambadziri. Iko kukosha kwekutengesa kweiyo 3D hombe skrini kunoenderana nezvinhu zvakaita seguta kwairi, mutengo wekushambadza, kuratidzwa, uye skrini nzvimbo.
"Kazhinji, vashambadziri vezvinhu zveumbozha, tekinoroji ye3C, uye maindasitiri eInternet vanowanzoisa mamwe masikirini makuru e3D. Kutaura pachena, vatengi vane mabhajeti akakwana vanosarudza fomu iri. " Mumwe mushandi wekambani yeShanghai advertising akaudza Jiemian News kuti sezvo rudzi urwu rwefirimu rekushambadzira richida kugadzirwa kwakasarudzika kwedhijitari, mutengo wemasikirini makuru wakakwira zvakati wandei, uye kushambadza kwekunze kunonyanya kuitirwa chinangwa chekubuda pachena pasina kutendeuka, vashambadzi vanofanirwa vane imwe bhajeti yekushambadzira brand.
Kubva pakuona kwezvirimo uye chimiro chekugadzira,naked-eye 3Dinogona kuwana kunyudzwa kwenzvimbo kwakadzama. Kana ichienzaniswa neyechinyakare kudhinda kushambadzira, chinyorwa chayo uye inokatyamadza yekuratidzira fomu inogona kusiya yakasimba yekuona maitiro kune vateereri. Kuparadzira kwechipiri pasocial network kunosimudzira nhaurirano uye kuratidzwa.
Ndosaka mabhureki ane pfungwa yetekinoroji, fashoni, hunyanzvi, uye hunhu hweumbozha vachifarira kuisa kushambadzira kwakadaro kuratidza kukosha kwemhando.
Zvinoenderana nehuwandu husina kukwana kubva munhau "Luxury Bhizinesi", 15 mhando dzemhando yepamusoro dzakaedza.naked-eye 3D advertisingkubvira 2020, paive nenyaya gumi nembiri muna 2022, kusanganisira Dior, Louis Vuitton, Burberry nemamwe mabhureki akaisa kushambadzira kwakawanda. Pamusoro pezvinhu zveumbozha, mhando dzakadai seCoca-Cola neXiaomi dzakaedzawo kushambadzira kwe3D isina kupfeka.
“Kuburikidza neziso-kubata rakashama-ziso 3D hombe skrinipakona yakaita L-yakaita seTaikoo Li South District, vanhu vanogona kunzwa maratidziro akaunzwa neakashama-ziso 3D, vachivhura ruzivo rutsva rwedhijitari kune vatengi. " Beijing Sanlitun Taikoo Li akaudza Jiemian News.
Sekureva kweJiemian News, vazhinji vevatengesi vari pachiratidziri ichi chihombe vanobva kuTaikoo Li Sanlitun, uye kune mamwe mabhureki ane hunhu, sePop Mart - mufirimu pfupi ichangoburwa, mifananidzo mikuru yeMOLLY, DIMMO nevamwe "inofashukira. skrini."
Ndiani ari kuita iyo 3D hombe-skrini bhizinesi?
Sezvo ziso rakashama 3D richiva chimiro chikuru mukushambadzira kwekunze, akati wandei eChinese LED anoratidza skrini makambani abatanawo mukati, akadai seLeyard, Unilumin Technology, Liantronics Optoelectronics, Absen, AOTO, XYGLED, nezvimwe.
Pakati pavo, iwo maviri 3D mahombe skrini muChongqing anobva kuLiantronics Optoelectronics, anoti Chongqing Wanzhou Wanda Plaza uye Chongqing Meilian Plaza. Yekutanga 3D hombe skrini muQingdao iri muJinmao Lanxiu Guta uye Hangzhou iri muWensan Road inogadzirwa neUnilumin Technology.
Kune zvakare makambani akanyorwa anoshanda 3D mahombe skrini, akadai seZhaoxun Technology, iyo inonyanya kumhanyisa njanji yedhijitari media advertising, uye inotarisa iyo 3D yekunze hombe skrini purojekiti se "yechipiri curve" yekukura.
Kambani iyi inoshandisa zvikirini zvitanhatu muBeijing Wangfujing, Guangzhou Tianhe Road, Taiyuan Qinxian Street, Guiyang Fountain, Chengdu Chunxi Road uye Chongqing Guanyinqiao Guta Bhizinesi District, uye yakataura muna Chivabvu 2022 kuti ichaisa 420 miriyoni yuan mumakore matatu anotevera kuendesa. 15 yekunze yakashama-ziso 3D yakakwirira-tsanangudzo hombe masikirini mumatunhu makuru uye pamusoro.
“Zvirongwa zveNaked-Eye 3D mumatunhu makuru emabhizimisi emunyika nekunze zvakabudirira mukushambadzira nekutaurirana. Musoro wacho wanga uchipisa kwenguva yakareba, une huwandu hwakasiyana hwekuparadzira online uye pasina, uye vashandisi vane ruzivo rwakadzama uye ndangariro. Tine tarisiro yekuti yakashama-ziso 3D yemukati ichava yakakosha nzira yekushambadzira mhando nekusimudzira mune ramangwana. " Zheshang Securities Research Institute yakati mumushumo wekutsvagisa.
Nguva yekutumira: Feb-14-2024